DEAKIN UNIVERSITY
SCHOOL OF COMMUNICATION
Ranked in the top 150 universities, worldwide for Communication
(QS World University Rankings by Subject 2018)
DEAKIN’S COMMUNICATION COURSES
Bachelor of Communication
Advertising
The International Advertising Association has accredited Deakin’s Bachelor of Communication (Advertising). This highlights the degree as a world-class qualification that is focused on inspiring the next generation of strategic and creative thinkers.
Digital Media
Develop the skills and knowledge required to adapt to shifting communication climates within the broad field of digital media and cultural industries, incorporating film, television, digital media, marketing and advertising, and many other areas.
Journalism
Identify, research, plan and produce newsworthy stories for different medium with challenges of the 21st century. In the final year, you will undertake a program of intensive news production in a digital newsroom, ensuring you graduate with the skills necessary to work effectively in contemporary digital workplaces.
Public Relations
Accredited by Public Relations Institute of Australia (PRIA) . This course prepares you with the professional skills, techniques and knowledge to implement communication strategies and tactics with ethics and integrity.
Bachelor of Creative Writing
This course prepares students for industry employment by providing professional formation through filed experience and entrepreneurial projects.
With Deakin’s Bachelor of Creative Writing, you can turn your fascination with writing into a fulfilling life-path that fosters your natural creativity and professionalises your skills. Graduate from this industry-led degree as a polished and agile writer, with skills across a broad range of styles.
Gain practical experience writing compelling prose, creating characters and worlds that leap off the page, all while discovering the specific techniques that bring each genre to life. Build industry experience through internships at publishing houses and festivals or spend a year on the editorial team of Deakin’s own international writing and creative arts journal, Verandah, honing your writing and editing skills alongside aspiring professional creatives like you.
Under the guidance of teachers who are published writers themselves, you’ll explore many genres of writing, including short and extended fiction, creative nonfiction, digital approaches, poetry and script writing.
Master of Communication
The Master of Communication empowers you to confidently and creatively develop strategic communications that shape opinion. With a strong focus on evolving technologies, critical thinking and problem solving, you’ll develop the technical skills and knowledge needed to be a future leader in the rapidly changing media and communications landscape.
Whether you’re looking to upskill, change roles or challenge yourself in a new discipline, the Master of Communication will enhance your understanding of the fluid media landscape while training you to be a thought leader and influencer across all sectors in the industry.
Study in one of the following specialisations, complemented by course electives:
- Journalism
- Public Relations
- Digital Media
- Television Production
- Visual Communication Design
Master of Creative Arts
Expand your understanding of historical and contemporary ideologies that shape the creative arts through a Master of Creative Arts at Deakin.
The Master of Creative Arts allows you to focus your studies on one of six creative areas: visual arts, photography, animation and motion capture, visual communication design, dance or drama. But that doesn’t mean your knowledge will be limited to your specialisation. Throughout the course, you’ll be studying complementary disciplines and practising alongside creative thinkers from different backgrounds, broadening your understanding of creativity and arming you with transferable skills that prepare you for any creative pursuit.
The multidisciplinary aspect of the course could see you specialising in dance while taking an elective unit in film writing, ultimately leading to the production of a dance film for your final creative project.
While core study areas will be tailored to your specialisation, there are common threads throughout each pathway that set you up to be a versatile creative practitioner. Build transferable skills that employers value, like imaginative thinking, problem solving and creative collaboration, and discover what it takes to be adaptable and resourceful – two key attributes of the modern creative.
Strengthen your creative repertoire with elective units. Your electives can play to your strengths, or help you upskill in an unfamiliar discipline. Some of your elective options include:
- Writing with the Camera
- Documentary Production Practice
- Art Marketing
- Introduction to Digital Photography
- Design Thinking and Problem Solving
The course provides lots of practical experience, including sought-after internship opportunities, allowing you to hone your creative craft in real-world settings. You’ll work on industry-relevant creative projects, applying theoretical frameworks in teams and as an individual. And you’ll complete a major creative work in professional standard facilities, including TV broadcast studios, dance and drama studios, a professional photographic light studio, visual arts and design studios and dedicated gallery spaces. On top of that, your creative research projects will train you in practical research skills that benefit your everyday life, as well as your career.
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